“TIMELESS YET RELEVANT IN TIME”
If any sentence was to describe Arne Jacobsen’s masterpiece from 1958 it would be the above. Because what other piece of furniture can maintain the same high quality and evoke the same emotions as it did 60 years ago?
This year we celebrate 60 years of the Egg™ – a design icon originally created for the SAS Royal Hotel in Copenhagen along with the Swan™ and the Drop™ chairs. With the Egg, Arne Jacobsen became a pioneer within Fritz Hansen and within design history. The Egg represented craftsmanship, originality and exclusivity – and it still does so. The 60th anniversary edition is no exception.
“The anniversary Eggs that we launched in February 2008 were sold before we’d placed the first advertisement in the paper. (…) We thought that retailers would buy a couple of them, sell them, and place a new order, but we sold out before launch. And I think the retailers sold out quickly as well. It was crazy”, tells the brand manager in Fritz Hansen.
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